Put your business in front of your clients when the moment matters.
There are many options to choose from when it comes to digital marketing, but what matters most is what is or is not working for your particular business. It does not make sense to spend money on one form of marketing when another is generating more leads at a better price.
Depending on the type of business you own or operate we can advise you on which mediums you should start with and which ones you should avoid.
Search Engine Marketing (SEM)
Search Engine Marketing are the paid ads that you see on search engines like Google, Bing and Yahoo. This form of digital marketing delivers instant traffic and phone calls to your business. You only pay when a person clicks on your ad.
93% of Buyers do their research online before making a purchase. That means you need to be in front of your clients before they make their decision of where to make their purchase.
If you want the NOW satisfaction of seeing and hearing your marketing dollars at work, this is the option for you.
Search Engine Marketing has many advanced and useful features to help you narrow in on your exact target audience including targeting by zip codes, city, county, state and excluding areas you do not want to target. It is very flexible and can be optimized to deliver great results.
Search Engine Optimization (SEO)
Most people think of SEO as a one time thing. That is wrong. SEO is a constant and continuous process that is required if you are wanting to keep your website at the top of the search results (not including the ads). There is an endless list of items that go into and affect your SEO.
Sometimes the best solution is not going after the broad term or term you are most familiar with. It may be a more obscure term, but it drives more sales and leads at a better rate.
Good SEO is not cheap and cheap SEO is not good.
Advanced Website Analytics
Most companies and organizations use Google Analytics to measure their website's performance and to see how users behave on their site. The problem is most of them don't know what the data they are looking at means and are not collecting the right (or all) data in general. Google Analytics is free and out of the box offers very basic information. The only way to truly understand your website's user behavior and WHY they are behaving the way they are is to add a custom built data collection template into your Analytics account. Welcome to Hofford Analytics. We offer advanced segmentation, conversion and event tracking to truly measure your digital marketing effectiveness and the ability to measure ROI.
Display Banners On The Google Display Network
Display Banners are the ads you see anytime you visit a website like Weather.com, CNN.com or FoxNews.com. They are literally everywhere including your personal favorite websites. These types of ads allow you to target your customers by a range of demographics including age, income, location and even if they are a parent or not. The general goal of a display banner is to increase the Awareness of your Brand or product. If you have a company, people need to know you and your services exist. This is a great and cost affordable method to do both.
Video marketing on YouTube is another great way to expose your brand to your target market. Very similar to Display Banners, you can be highly targeted and generate great awareness effectively and efficiently on a budget. You may also engage in Video Remarketing. This is where your ad will show again to people who have either been to your website or watched one of your previous videos. The best part is you only pay for a View only if someone watches at least 30 seconds of your ad.
If you have any existing videos like a TV commercial you can easily reuse that for your PreRoll advertisement without incurring any additional production costs. Likewise, if you do not have any existing videos we can help instruct you on how to create one on your own for free using your smartphone and a few basic guidelines to make the video professional.
YouTube is the #2 search engine in the world only behind it's big brother, Google.
68% of YouTube viewers reported that they went to YouTube to help make a purchase decision.
Online video is the current "next big thing" when it comes to digital marketing and should be a part of your digital strategy.
Retargeting (Remarketing) Marketing
Remarketing, or as it is also refereed to, Retargeting is the process of re-showing your display banners and ads to people who have already visited your website. You want to reinforce your Branding to them and to make sure you are the business they think of when they are at the end of the sales funnel and ready to purchase. Generally, a Remarketing campaign generates more website interactions such as time on site, page views and a lower bounce rates. This is because the person has seen your brand before is now interested and looking for more information about everything you do.
Phone Call Tracking and Form Submissions
Knowing who is calling your business is just as important as knowing what forms were filled out on your website and what source/campaign brought them to your website.
Knowing this will allow you to only spend money on the specific sources and campaigns that bring new customers to your business.
You can effectively attribute your sales and leads using Hofford Digital.