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Digital Marketing

Put your business in front of your clients when the moment matters.

There are many options to choose from when it comes to digital marketing, but what matters most is what is or is not working for your particular business. It does not make sense to spend money on one form of marketing when another is generating more leads at a better price.

Depending on the type of business you own or operate we can advise you on which mediums you should start with and which ones you should avoid.

Search Engine Marketing (SEM)

Search Engine Marketing are the paid ads that you see on search engines like Google, Bing and Yahoo.

This form of digital marketing delivers instant traffic and phone calls to your business. You only pay when a person clicks on your ad.

93% of Buyers do their research online before making a purchase. That means you need to be in front of your clients before they make their decision of where to make their purchase.

If you want the NOW satisfaction of seeing and hearing your marketing dollars at work, this is the option for you.

Search Engine Optimization (SEO)

Most people think of SEO as a one time thing. That is wrong. SEO is a constant and continuous process that is required if you are wanting to keep your website at the top of the search results pages (not including the ads). Our SEO content is written by professionals and uniquely tailored to your brand, industry and location. We stay current on the latest in SEO trends and best practices.

Video Marketing

Video marketing on YouTube, also called PreRoll is your chance to put your brand in front of people who are either typing keyword specific searches or are known to be in the market for your products and services.

If you have any existing videos like a TV commercial you can easily reuse that for your PreRoll advertisement without incurring any additional production costs. Likewise, if you do not have any existing videos we can help instruct you on how to create one on your own for free using your smartphone and a few basic guidelines to make the video professional.

YouTube is the #2 search engine in the world only behind it's big brother, Google.

68% of YouTube viewers reported that they went to YouTube to help make a purchase decision.

Online video is the current "next big thing" when it comes to digital marketing and should be a part of your digital strategy.

Phone Call Tracking and Keyword Data

Knowing who is calling your business is just as important as knowing what keywords that person searched in order to visit your website. Knowing this will allow you to only spend money on the specific keywords that bring new customers to your business. Additionally, with our call tracking system you can listen to every call made to your business to make sure you don't miss out on a sale!

Retargeting (Behavioral) Marketing

This is the process of showing a display ad only to someone who has already visited your website. Re-targeting leads to higher conversions and serves as a constant reminder to a person who is actively looking for your good or service. When looking at the analytics of a normal display banner ad to that of a re-targeted ad, you will see higher times on your website, increased page views and lower bounce rates. Retargeting is necessary part of any digital strategy to retain the customers you've already spent money on and brought to your website.

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